A FAMILY OF CHARACTERS

Created for a series of animated web ads. Each character represents a disease in the same family of treatment. The client wanted bright colors and unrealistic skin tones to minimize the look of the various diseases but close enough so they could still be related. The animations were structured as sitcom vignettes within an apartment building.

I created an apartment background for each family member:

The videos included symptom triggers that morphed:

Character design began with several different styles for the client to choose from:

Once the illustration style was decided upon, each family member’s look was honed from a few options: